Providers should advertise all these services and devices so that they will attract customers wishing to use them. Providers can notify the public of their equipment or features on signage, through their websites, using messages on automated phone-answering systems, and in person. For instance, if a customer comes into a restaurant with a white cane, their server should ask whether the customer would like a Braille or large-print menu. When providers do not have some of these services or features, staff and policies can provide alternative ways to make their services accessible to more customers. For example, servers can offer to read menus aloud to customers with visual disabilities. Providers should also recognize that people with invisible disabilities may need the same services. For example, a customer with a learning disability may ask a server to read a menu.
Accessibility features in customer service allow providers to serve the growing market of customers with disabilities. Moreover, providers can continue to serve customers who become disabled if they make their premises accessible. In addition, there are many ways for staff to provide a welcoming and inclusive customer experience even when providers do not have certain equipment or features.